Why Customer Feedback is Important for a Restaurant Owner?
Foodservice is one of the most competitive industries so cultivating a high level of customer satisfaction is a priority for all restaurant brands no matter how big or small they are.
An online reviews survey showed that 55.5% of customers view online reviews as influential when choosing a restaurant. By making diners happy with convenient digital engagements, you increase the chances of a customer leaving a positive review of your restaurant.
In fact, the percentage of people who leave a positive review of a restaurant increased between 2017 and 2018. Placing customer satisfaction as the main priority leads to better experiences and happy diners, who will gladly leave rave reviews that attract more customers and bring in more revenue.
Customer’s positive or negative reviews create a significant impression on the other customers. It’s harmful If you are not paying attention to what experience your customer had to your restaurant. That’s why getting feedback is helpful.
How can you get Customer Feedback for your Restaurant?
1. Face-to-face feedback
This method of obtaining customer feedback includes your staff directly talking to your customers. Your waiting staff is the best person to talk to the guests, develop a rapport and gauge their reactions, expectations, likes, and dislikes.
2. Go mobile
Many restaurants have introduced tablets and mobile survey apps to enable the guests to give their feedback in just a few taps. In this method, a tablet or any other mobile device is handed over to the customers at various customer interaction points. Due to its speed and convenience, this method is gaining popularity among restaurants. Feedb’s Restaurant Feedback System allows you to gather your customer feedback. You can also set alerts for bad reviews, so you can have the shift manager get an sms right after the service receives a bad rating.
2. Social Listening: Social Media Feedback
Restaurants cannot defy the influence of customers’ opinions expressed on social media platforms. When you gather feedback from social media, it is crucial to reply promptly, either by thanking for a positive review or addressing their grievances. If you want to increase positive reviews on your Social Media Listings there’s a feature on Feedb that will allow you to request a review to the customers that gave you a good NPS score.
Ultimately, seeking customer feedback is a powerful way to show you care. Yes, you’re gaining valuable insights, but you’re also boosting loyalty and reminding guests of your primary goal: giving them the best possible experience at your restaurant.
Placing customer satisfaction as the main priority leads to better experiences and happy diners, who will gladly leave rave reviews that attract more customers and bring in more revenue.